ASUSTek Computer Inc. (as a rule, called ASUS) is the international Taiwan company that specializes in designing and producing computer hardware, namely laptops, tablets, desktop computers, motherboards, video cards, mobile phones, personal digital assistants, servers, cooling systems, computer monitors, networking devices, different computer components.
In 2007, every third PC sold in the world was equipped with ASUS motherboard; and in 2013, ASUS ranked fifth in the list of the world’s largest PC suppliers after Lenovo, HP, Dell and Acer.
ASUS was created in 1989 by four computer engineers, who previously worked at Acer. The name of the company comes from “Pegasus”, the immortal winged horse, which symbolizes new philosophy and consciousness. Four last letters beginning with A are taken for the company’s name intentionally to put it higher in a handlist.
In 2006, ASUS introduced a new trade mark, “Republic of Gamers” (ROG). Computer hardware (notebooks, motherboards and video adapters), developed especially for gamers, is produced under this brand. They are high-end products, which use the components of high-quality and the latest ASUS technologies.
In 2007, ASUS conducted a technical revolution in the market of portable devices introducing Eee PC series. Eee PC performs the same functions as a standard notebook and looks alike, but smaller and lighter. It is called “netbook”.
However, in 2013 the company had to terminate Eee PC production because of slow sales – customers switched their attention to ultrabooks and tablets.
Instead, in December 2010, ASUS started the development of 19 mm thick ASUS U36 notebook based on Intel processor, the thinnest in the world.
January 2008, ASUS announced the company’s reorganization. Since then, it consists of three independent units; each of them is responsible for its particular business area. In such a way, ASUS markets the products under its trading mark; Pegatron is engaged in contract manufacturing of computer technical equipment; Unihan takes orders for equipment production that does not relate to computers (computer cases, for example).
Among the latest inventions by ASUS are ASUS FonePad 8 (tablet), ASUS ZenFone (smartphone) and ASUS ZenWatch (smartwatch).